·4 min read
Storm chasers are winning your roof leads on voicemail
Out-of-state storm chasing crews staff phones 24/7 the week after a hailstorm. Your local roofing shop usually does not.
The week after a hailstorm, the phones are the entire game in residential roofing. Storm chasing companies fly in adjusters, set up call centers, and answer 100% of inbound calls within two rings. The local roofer who has been in town for thirty years often does not.
Homeowners are not loyal in that window. They are scared and motivated. Whoever picks up first and schedules the inspection first wins the job. Voicemail is a guaranteed loss to the out-of-state crew.