·4 min read
We blocked 1.2 million spam calls. Here's what they looked like
Robo-dialers, fake warranty extensions, and SEO cold-callers make up a quarter of all calls to trades shops.
Over the last twelve months our spam classifier filtered 1.24 million calls before they ever woke up a trades owner. The pattern is depressingly consistent.
Top five spam categories
- Google Business Profile "verification" scams - 31%
- SEO and lead-gen cold pitches - 24%
- Vehicle warranty / fleet warranty - 17%
- Solar and roofing lead resellers - 14%
- Merchant cash advance - 9%
The classifier is intentionally conservative. We'd rather forward a real customer with an odd opening line than block one. If anything legit slips into the spam bucket, you can review it from the dashboard in under a second.