·3 min read
Rain days: the booking spike most shops miss
Heavy rain reveals every roof leak in town within four hours. Phones go nuts. Most shops are short on dispatch.
The first hard rain of spring is a free customer acquisition event for roofers, gutter installers, waterproofers, and basement contractors. Every existing problem becomes urgent in the same afternoon.
The shops that book the day are the ones that prepared for the call volume in advance. The shops that lose are the ones whose office staff was already pinned answering routine calls when the wave hit.