Christmas Eve pipe burst: the call you cannot afford to miss

The single highest-value plumbing emergency window of the year. Most shops are closed.

Christmas Eve and Christmas morning emergency plumbing calls average 3-4x normal ticket size. The customer is desperate, the family is in town, and price stops mattering. It is also the day almost every shop's phones go to voicemail.

One of our pilot shops in Buffalo booked $11,400 between 6pm Dec 24 and noon Dec 25 last year. Six of seven calls came through PhoneGPT and were dispatched to a single on-call tech. Without that intake, those calls became three-star reviews instead.