Septic alarm calls are the most ignored emergency

Customer hears an alarm in the basement at 11pm. They do not know what it is. They Google.

A septic alarm is one of the few service trades emergencies where the customer does not understand the urgency until somebody tells them. The first shop that answers also gets to set the customer's expectations and price tolerance for the entire job.

If your septic shop only answers business hours, the alarm calls are going to the regional company that runs an after-hours line.