·6 min read
2025 in review: what 41 million calls taught us
Volume, conversion, after-hours mix, and the trades that grew fastest on the platform this year.
Some numbers from the year, with names stripped:
- 41.3M calls answered across the platform.
- 68% of bookings happened outside 9-to-5.
- Median time-to-text-the-owner: 11 seconds after hangup.
- Bilingual calls grew from 18% to 27% of total volume.
- Fastest-growing trade verticals: garage door, appliance repair, septic.
What surprised us
The Sunday-morning spike. Across plumbing, HVAC, and appliance, Sunday between 7am and 10am is now the third-busiest window of the week. Owners are sleeping in or at church. TradeAnswer isn't.